{"product_id":"the-invisible-advantage","title":"The Invisible Advantage","description":"\u003cp\u003eBOOK THREE \/ SELECTION\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eBUILD THE ADVANTAGE.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eWhy Systems Choose Some People, Brands, and Institutions Before Competition Begins\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eBetter products lose. More capable people remain unseen. Unknown brands struggle while familiar names continue to win.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eThe Invisible Advantage examines what happens before performance is compared—the hidden mechanics of trust, visibility, positioning, reputation and selection.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eExcellence is not enough. Before value can be compared, it must first become visible. Before risk can be accepted, there must be trust. Before an opportunity can be offered, someone or something must enter the selection set.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eExplore the six forces of trust, visibility, familiarity, positioning, reputation and selection, and learn to make real value discoverable.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eThe final book in Mike Khabour’s connected trilogy: build the person, build the system, build the advantage.\u003c\/p\u003e","brand":"Day One Life Change","offers":[{"title":"Hardcover","offer_id":59953350672768,"sku":"9789699493898","price":120.0,"currency_code":"AED","in_stock":true},{"title":"E-book","offer_id":59956756709760,"sku":"EBOOK-INVISIBLE","price":60.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/3506\/2656\/files\/9789699493898.jpg?v=1790157312","url":"https:\/\/dayonelifechange.com\/products\/the-invisible-advantage","provider":"Day One Life Change ","version":"1.0","type":"link"}